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    <title>AV3 Software - Blog Posts </title>
    <link>http://www.av3software.com/av3</link>
    <pubDate>Tue, 30 Nov 2010 13:40:54 GMT</pubDate>
    <description>The latest news from your one stop shop for creative software and plug-ins.</description>
    <item>
      <title>Sorenson Squeeze 6.5 - 360 Video Platform</title>
      <link>http://www.av3software.com/posts/show/97</link>
      <description>&lt;p&gt;&amp;nbsp;Hey,
&lt;meta charset=&quot;utf-8&quot; /&gt;&lt;/p&gt;
&lt;div style=&quot;background-color: rgb(255, 255, 255); padding-top: 5px; padding-right: 5px; padding-bottom: 5px; padding-left: 5px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; &quot;&gt;
&lt;p style=&quot;font-family: Arial, Verdana, sans-serif; font-size: 12px; &quot;&gt;It's not often you get something that surprises you and puts a smile on your face. So when I installed my copy of&amp;nbsp;&lt;a href=&quot;http://www.av3software.com/products/sorenson-squ...</description>
      <pubDate>Tue, 30 Nov 2010 13:40:54 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/97</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Sorenson Media Update Squeeze to 6.5</title>
      <link>http://www.av3software.com/posts/show/92</link>
      <description>&lt;p&gt;&amp;ldquo;With Squeeze 6.5, the industry&amp;rsquo;s best encoding solution just got better,&amp;rdquo; said Randon Morford, director of product management for Sorenson Media. &amp;ldquo;Squeeze users can now enjoy the most effective means ever for publishing video directly to the cloud as well as top-quality HD decoding and encoding capability. This set of user benefits is continued evidence of our commitment to delivering the tools and services that our customers need.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;#&quot; onclic...</description>
      <pubDate>Fri, 17 Sep 2010 11:55:49 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/92</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>MainConcept new products</title>
      <link>http://www.av3software.com/posts/show/89</link>
      <description>&lt;p&gt;MainConcept have produced 2 new plugin sets - one for CS5 and one for Final Cut Pro:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Codec Suite 5.0 for Adobe CS5&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Codec Suite 5, the successor to the popular MPEG Pro HD plug-in from MainConcept, is a set of full-featured, native 64-bit editing and export Plug-Ins for Adobe's breakthrough interactive design tools.&lt;br /&gt;
MainConcept Codec Suite 5 comes in two different versions and with an additional Dolby Digital Professional audio add-on a...</description>
      <pubDate>Fri, 17 Sep 2010 11:43:37 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/89</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects Camera Mapper - Mountains</title>
      <link>http://www.av3software.com/posts/show/32</link>
      <description>&lt;p&gt;&lt;object width=&quot;400&quot; height=&quot;300&quot;&gt;
&lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;
&lt;param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /&gt;
&lt;param name=&quot;movie&quot; value=&quot;http://www.facebook.com/v/270489215190&quot; /&gt;&lt;embed width=&quot;400&quot; height=&quot;300&quot; src=&quot;http://www.facebook.com/v/270489215190&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;
&lt;p&gt;Hello!&lt;/p&gt;
&lt;p&gt;Hope your Monday is going well so far! So last week we received a copy of &lt;a href=&quot;http...</description>
      <pubDate>Fri, 30 Jul 2010 09:07:49 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/32</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>AV3 Plug-in Player</title>
      <link>http://www.av3software.com/posts/show/37</link>
      <description>&lt;p align=&quot;center&quot;&gt;&lt;a onclick=&quot;window.open('http://video.av3software.com/PLUGINSWATCH/index.html','popup','width=910,height=440,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false&quot; href=&quot;http://video.av3software.com/PLUGINSWATCH/index.html&quot;&gt;&lt;img width=&quot;250&quot; vspace=&quot;0&quot; hspace=&quot;0&quot; height=&quot;121&quot; border=&quot;0&quot; src=&quot;/system/uploads/Image/AV3PluginPlayer.jpg&quot; alt=&quot;AV3 Digieffects Plugin Player&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;Check out our bri...</description>
      <pubDate>Fri, 30 Jul 2010 09:07:14 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/37</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title> Boris Continuum Complete 6 AVX for Avid DS </title>
      <link>http://www.av3software.com/posts/show/56</link>
      <description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h2&gt;Visual Effects Plug-in for Avid DS&lt;/h2&gt;
&lt;p&gt;Boris Continuum Complete 6 AVX for Avid DS brings nearly 200 AVX 2.0 filters to Avid DS Version 10.2.1 and higher. The release features over 40 new filters including Lens Blur, Lens Transition, and Lens Shape filters; a suite of time-based effects such as Optical Flow, Optical Stabilizer, and Motion Key; Deinterlace, Swish Pan, Cartoon Look, Pencil Sketch, and Watercolor effects; and OpenGL-accelerated effects such as 3D Extruded ...</description>
      <pubDate>Fri, 30 Jul 2010 09:07:03 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/56</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Who says the Inland Revenue don't have a sense of humour?</title>
      <link>http://www.av3software.com/posts/show/59</link>
      <description>&lt;p&gt;
&lt;meta http-equiv=&quot;Content-Type&quot; content=&quot;text/html; charset=utf-8&quot;&gt;
&lt;meta name=&quot;ProgId&quot; content=&quot;Word.Document&quot;&gt;
&lt;meta name=&quot;Generator&quot; content=&quot;Microsoft Word 12&quot;&gt;
&lt;meta name=&quot;Originator&quot; content=&quot;Microsoft Word 12&quot;&gt;
&lt;link rel=&quot;File-List&quot; href=&quot;file:///C:\Users\Adam\AppData\Local\Temp\msohtmlclip1\01\clip_filelist.xml&quot; /&gt;
&lt;link rel=&quot;themeData&quot; href=&quot;file:///C:\Users\Adam\AppData\Local\Temp\msohtmlclip1\01\clip_themedata.thmx&quot; /&gt;
&lt;link rel=&quot;colorSchemeMapping&quot; href=&quot;file:///C:\User...</description>
      <pubDate>Fri, 30 Jul 2010 09:06:42 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/59</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Mass Effect 2 </title>
      <link>http://www.av3software.com/posts/show/60</link>
      <description>&lt;embed width=&quot;480&quot; height=&quot;310&quot; type=&quot;application/x-shockwave-flash&quot; src=&quot;http://image.com.com/gamespot/images/cne_flash/production/eidothea/release/eidothea.swf&quot; style=&quot;&quot; name=&quot;mymovie&quot; quality=&quot;high&quot; allowfullscreen=&quot;true&quot; salign=&quot;lt&quot; scale=&quot;noScale&quot; allowscriptaccess=&quot;always&quot; wmode=&quot;opaque&quot; flashvars=&quot;bwr=0&amp;amp;skinXML=http://image.com.com/gamespot/images/cne_flash/production/eidothea/release/eidotheaEmbedded480_169.xml&amp;amp;playerMode=embedded&amp;amp;movieAspect=16.9&amp;amp;mapp=embedded_480&amp;amp...</description>
      <pubDate>Fri, 30 Jul 2010 09:06:28 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/60</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects Camera Mapper Tutorial - Lake</title>
      <link>http://www.av3software.com/posts/show/34</link>
      <description>&lt;!--player code begin--&gt;
&lt;div id=&quot;v_player7b709bd60fc5&quot; style=&quot;width: 520px; height: 291px;&quot;&gt;&lt;strong&gt;You need to upgrade your Flash Player!&lt;/strong&gt;&lt;br /&gt;
&lt;a href=&quot;http://get.adobe.com/flashplayer/&quot; target=&quot;_new&quot; rel=&quot;nofollow&quot;&gt;get Adobe Flash Player&lt;/a&gt;
&lt;p&gt;This web site makes use of the &lt;a href=&quot;http://get.adobe.com/flashplayer/&quot; target=&quot;_new&quot; rel=&quot;nofollow&quot;&gt;Adobe Flash Player&lt;/a&gt; version 8 or newer.&lt;/p&gt;
&lt;/div&gt;
&lt;noscript&gt;Your browser does not support JavaScript! JavaScript is needed to ...</description>
      <pubDate>Fri, 30 Jul 2010 09:05:37 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/34</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Low Key photography</title>
      <link>http://www.av3software.com/posts/show/88</link>
      <description>&lt;p&gt;Like this tutorial on &lt;a href=&quot;http://photo.tutsplus.com/tutorials/lighting/the-complete-beginner%E2%80%99s-guide-to-shooting-low-key/&quot;&gt;low key lighting at Photo Tuts+&lt;/a&gt;. Josh Johnson does a good job of taking the beginner (like me) through how to&amp;nbsp; &amp;quot;intensifies the contrast in an image through intensely reduced lighting.&amp;quot;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;I'm not sure if I could make me look 'cool and stylish' no matter how low key the lighting was :)&lt;/p&gt;</description>
      <pubDate>Thu, 15 Jul 2010 15:00:19 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/88</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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    <item>
      <title>Stop being creative and deliver something</title>
      <link>http://www.av3software.com/posts/show/87</link>
      <description>&lt;p&gt;Liked this post at &lt;a href=&quot;http://abduzeedo.com/&quot;&gt;Abduzeedo&lt;/a&gt; by &lt;a href=&quot;http://fabiosasso.com/&quot;&gt;Fabio Sasso&lt;/a&gt; - &lt;a href=&quot;http://abduzeedo.com/thoughts-creativity-and-design-process&quot;&gt;&amp;quot;Thoughts on Creativty and Design&amp;quot;&lt;/a&gt; which seem to come from points made by Seth Godin. The key part for me was:&lt;/p&gt;
&lt;blockquote&gt;Creating something is always exciting, and having ideas is super easy  that is why I am sure that everybody is extremely creative. Now the  secret of success is ma...</description>
      <pubDate>Thu, 08 Jul 2010 11:48:03 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/87</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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    <item>
      <title>New London Studio for Brand New School</title>
      <link>http://www.av3software.com/posts/show/86</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://motionographer.com/2010/06/23/brand-new-school-opens-london-studio/&quot;&gt;Motionographer reports that Brand New School &lt;/a&gt;are opening a new studio in London. Which is a nice vote of confidence in the UK. I really like their aims for the studio:&lt;/p&gt;
&lt;blockquote&gt;&amp;ldquo;A main mission for our new studio is to discover and promote British and  European talents, in hope that these talents are well received in the U.S.  markets as well,&amp;rdquo; added BNS managing director Danny Rosen...</description>
      <pubDate>Thu, 24 Jun 2010 14:50:31 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/86</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Creating Motion Graphics with After Effects, Fifth Edition for CS5 </title>
      <link>http://www.av3software.com/posts/show/85</link>
      <description>&lt;p&gt;Just saw that Chris Meyer announced &lt;a href=&quot;http://www.amazon.co.uk/dp/0240814150?tag=avpl-21&amp;amp;camp=1406&amp;amp;creative=6394&amp;amp;linkCode=as1&amp;amp;creativeASIN=0240814150&amp;amp;adid=03CVFCPVNTPVQKDETC52&amp;amp;&quot;&gt;Creating Motion Graphics with After Effects, Fifth  Edition for CS5&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;As &lt;a href=&quot;http://aeportal.blogspot.com/2010/06/creating-motion-graphics-with-after.html&quot;&gt;Rich Young at After Effects Portal News&lt;/a&gt; comments:&lt;/p&gt;
&lt;blockquote&gt;Trish and Chris Meyer are among the very ea...</description>
      <pubDate>Thu, 24 Jun 2010 14:22:21 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/85</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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    <item>
      <title>Interlaced, progressive, what on earth?</title>
      <link>http://www.av3software.com/posts/show/84</link>
      <description>&lt;p&gt;Nice tutorial on what the differences are between&lt;a href=&quot;http://ae.tutsplus.com/tutorials/workflow/interlaced-footage-demystified/?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A+aetuts+%28AETUTS%29&quot;&gt; interlaced and progressive footage at AETuts+&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Also a couple of good links to Adobe resources on this and broadcast safe colours:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;blockquote&gt;More information about interlacing and fields:&lt;br /&gt;
&lt;a href=&quot;http://help.adobe.com/...</description>
      <pubDate>Thu, 24 Jun 2010 13:49:54 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/84</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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    <item>
      <title>Continuum Units now AE CS5 Compatible</title>
      <link>http://www.av3software.com/posts/show/83</link>
      <description>&lt;p&gt;Boris has now updated the &lt;a href=&quot;http://www.borisfx.com/units/&quot;&gt;Continuum units for CS5&lt;/a&gt; - so now all 15 units (taken from Boris Continuum Complete AE7)&amp;nbsp;are available. Good news for those who have already upgraded!&lt;/p&gt;
&lt;p&gt;You can take a look at them on our site - &lt;a href=&quot;http://www.av3software.com/search/manufacturers?manufacturers=boris-fx&amp;amp;search_params=unit&quot;&gt;Boris Continuum Units&lt;/a&gt; - worth purchasing if you can't afford the 'Complete' package - although that is the bett...</description>
      <pubDate>Thu, 17 Jun 2010 14:47:01 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/83</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Avid Media Composer 5 launches</title>
      <link>http://www.av3software.com/posts/show/82</link>
      <description>&lt;p&gt;So the latest version of &lt;a href=&quot;http://www.avid.com/US/products/family/Media-Composer&quot;&gt;Avid's Media Composer&lt;/a&gt; is launched, although I've not seen too much fanfare on what's been upgraded to be honest - very different from Adobe's hype around CS5. Still according to their own eNews letter:&lt;/p&gt;
&lt;blockquote&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Stop transcoding and start editing RED, QuickTime, and Canon tapeless media immediately &lt;br /&gt;
&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Edit faster and easier than ever wit...</description>
      <pubDate>Mon, 14 Jun 2010 12:22:32 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/82</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Editing - &quot;It's another world!&quot;</title>
      <link>http://www.av3software.com/posts/show/81</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.larryjordan.biz/app_bin/wordpress/archives/1183&quot;&gt;Larry Jordan discusses remote editing and the rise of the iPhone&lt;/a&gt;, stating his (almost)&amp;nbsp;disbelief at the state of technology and change, and questioning, &amp;quot;What is an editing machine?&amp;quot;&lt;/p&gt;
&lt;p&gt;The continued rise of the iPhone and Apple editing tools such as iMovie and FCP offer the possibility of literally editing as you go, shooting using an iPhone camera, editing in iMovie on a iPhone 4 and then polishi...</description>
      <pubDate>Thu, 10 Jun 2010 09:37:54 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/81</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>FxFactory updated...</title>
      <link>http://www.av3software.com/posts/show/80</link>
      <description>&lt;p&gt;Noise has updated FxFactory to version 2.1.6 - it now includes additional trials of commercial software and FxFactory Pro now includes:&lt;/p&gt;
&lt;blockquote&gt;Three new plug-ins are available free to to all existing FxFactory Pro 2 customers: the &amp;quot;Depth Blur&amp;quot; filter under the &amp;quot;NI Blur&amp;quot; category, the &amp;quot;Erode/Dilate&amp;quot; filter under the &amp;quot;NI Color Correction&amp;quot; category and the &amp;quot;Radial Wipe&amp;quot; transition under the &amp;quot;NI Transitions&amp;quot; category.&lt;/block...</description>
      <pubDate>Tue, 08 Jun 2010 12:30:44 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/80</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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    <item>
      <title>Lightroom 3 out now...</title>
      <link>http://www.av3software.com/posts/show/79</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://blogs.adobe.com/jnack/2010/06/lightroom_3_has_arrived.html&quot;&gt;John Nack reports the Lightroom 3&lt;/a&gt; is now live for download - the beta was very impressive - so worth a look if you work with digital photography. There are a number of updates from the last publically available beta plus 10 video tutorials!!!!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <pubDate>Tue, 08 Jun 2010 11:15:08 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/79</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Multi-Camera Editing in FCP</title>
      <link>http://www.av3software.com/posts/show/78</link>
      <description>&lt;p&gt;Enjoyed reading &lt;a href=&quot;http://digitalcontentproducer.com/videoedsys/revfeat/multicam_final_cut_pro_0601/index.html&quot;&gt;this tutorial on Millimeter (Digital Content Producer)&lt;/a&gt; by Jan Ozer- nothing stunningly eye-opening but a lot of common-sense straight forward advice on shooting with multi-cameras, and editing using FCP.&lt;/p&gt;
&lt;p&gt;Given our new product &lt;a href=&quot;http://www.getphonetic.com&quot;&gt;'get'&lt;/a&gt;, I was also interested to read:&lt;/p&gt;
&lt;blockquote&gt;unless you're syncing your cameras via tim...</description>
      <pubDate>Tue, 08 Jun 2010 11:06:38 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/78</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Boris Red version 5 announced</title>
      <link>http://www.av3software.com/posts/show/77</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.borisfx.com&quot;&gt;Boris&lt;/a&gt; have announced the new &lt;a href=&quot;http://www.av3software.com/products/boris-red-4-3&quot;&gt;Boris RED&lt;/a&gt; 5 - looks like some really good new features, we await with baited breath... the good thing is that if you purchase now you get a free upgrade when it appears in Q3 2010 - nice :)&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;blockquote&gt;Scheduled for release in Q3 2010, &lt;strong&gt;Boris RED 5&lt;/strong&gt; introduces support for 64-bit applications such as Adobe CS5 and Sony Vegas 9, ...</description>
      <pubDate>Fri, 04 Jun 2010 12:30:52 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/77</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Niclas Bahn interviewed by John Dickinson</title>
      <link>http://www.av3software.com/posts/show/72</link>
      <description>&lt;p&gt;Noise Industries produce the acclaimed &lt;a href=&quot;http://www.av3software.com/products/fxfactory-pro&quot;&gt;FxFactory pro&lt;/a&gt; - I'm always surprised that we don't sell more copies of this myself - not sure why. Well worth a watch to understand a bit more about the background to FxFactory.&lt;/p&gt;
&lt;p&gt;JOhn Dickinson interviews Niclas Bahn -&amp;nbsp; &lt;a href=&quot;http://www.motionworks.com.au/2010/05/unplugged-25/ &quot;&gt;http://www.motionworks.com.au/2010/05/unplugged-25/ &lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 03 Jun 2010 14:44:37 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/72</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>When a finger is just a finger or Using tablet PCs</title>
      <link>http://www.av3software.com/posts/show/71</link>
      <description>&lt;p&gt;Jack Nack talks about &lt;a href=&quot;http://blogs.adobe.com/jnack/2010/06/brief_thoughts_and_a_question_on_styluses.html&quot;&gt;using tablet PCs&lt;/a&gt; (iPad anyone?) for drawing and the imprecision of fingers vs styli (styluesesseseses).&lt;/p&gt;
&lt;p&gt;Interesting but the 'PPS' had me smiling:&lt;/p&gt;
&lt;blockquote&gt;&lt;em&gt;talking with artists at Pixar and elsewhere: they find drawing and painting on  an iPad interesting, but in a sort of abstract, intellectual way--until you show  them the ability to smudge pixels wit...</description>
      <pubDate>Thu, 03 Jun 2010 14:31:51 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/71</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Harry J Frank - Video Rocks Tutorial</title>
      <link>http://www.av3software.com/posts/show/70</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.graymachine.com/2010/05/video-rock-overview/&quot;&gt;Harry Frank gives some insight &lt;/a&gt;into how to use his &lt;a href=&quot;http://www.av3software.com/products/harry-frank-s-video-rock-for-particular&quot;&gt;Video Rocks presets&lt;/a&gt; for Particular (published through &lt;a href=&quot;http://www.av3software.com/search/manufacturers?manufacturers=red-giant-software&quot;&gt;Red Giant Software&lt;/a&gt;) in this tutorial - worth a look, especially if you are wondering why should I buy some presets!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbs...</description>
      <pubDate>Thu, 03 Jun 2010 14:18:30 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/70</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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      <title>Red Giant release Magic Bullet Grinder</title>
      <link>http://www.av3software.com/posts/show/69</link>
      <description>&lt;p&gt;Saw Grinder at BVE earlier in the year where Sean Safreed was demonstrating it to a seminar - it looks like its value is primarily about adding timecodes (not that converting footage isn't useful, its just that other products can also do this). Still if you have a DSLR and you are editing in FCP its certainly worth a look at this price! Anyway have a read of the Red Giant inforamtion:&lt;/p&gt;
&lt;blockquote&gt;&lt;strong&gt;Convert DSLR Video to Edit-Friendly Formats, Add Timecode, and Generate Proxies&lt;/...</description>
      <pubDate>Wed, 02 Jun 2010 16:00:44 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/69</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Version 5 of Genarts Sapphire for AE launched</title>
      <link>http://www.av3software.com/posts/show/68</link>
      <description>&lt;p&gt;&lt;strong&gt;NEW Version 5 Sapphire Plug- ins for Adobe After Effects and Premiere Pro&lt;/strong&gt;&lt;br /&gt;
&lt;br /&gt;
Genarts have launched a new version of Sapphire for After Effects which features:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;GPU acceleration for fast render speeds and full interactivity at HD resolutions.&lt;/li&gt;
    &lt;li&gt;Full floating point support for amazing image quality and maximum dynamic range to enable a greater level of creativity.&lt;/li&gt;
    &lt;li&gt;CS5 Compatibility - Sapphire 5 is 64 bit and fully...</description>
      <pubDate>Wed, 02 Jun 2010 11:31:12 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/68</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Updates</title>
      <link>http://www.av3software.com/posts/show/67</link>
      <description>&lt;p&gt;New update from Boris including:&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Materials Tutorial&lt;/strong&gt;&lt;/p&gt;
&lt;!--SVP embed code begin--&gt;
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      <pubDate>Thu, 25 Feb 2010 20:36:38 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/67</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Film Effects Tutorial from NewBlueFx</title>
      <link>http://www.av3software.com/posts/show/66</link>
      <description>&lt;p&gt;Talking of old films - worthwhile taking a look at the NewBlueFx Film Effects plug-ins package.&lt;/p&gt;
&lt;p&gt;Really great value plug-ins that produce excellent effects on film&lt;/p&gt;
&lt;p&gt;Take a look at this tutorial that introduces film effects&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;!--SVP embed code begin--&gt; &lt;object width=&quot;320&quot; height=&quot;240&quot; data=&quot;http://play.webvideocore.net/player0.swf&quot; type=&quot;application/x-shockwave-flash&quot;&gt;
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      <pubDate>Thu, 11 Feb 2010 17:15:19 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/66</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>mocha - Nosfertu to 3D using rotoscoping workflow </title>
      <link>http://www.av3software.com/posts/show/65</link>
      <description>&lt;p&gt;Really enjoyed watching this two part tutorial from &lt;a href=&quot;http://www.av3software.com/search/add_filter/manufacturers/manufacturers/1900639711-imagineer-systems&quot;&gt;Imagineer Systems&lt;/a&gt; - not least because it gives some new life to this classic film.&lt;/p&gt;
&lt;blockquote&gt;VFX artist, Chris Heur of Free Fall Fx used mocha to transform a classic film into an anaglyph 3D movie. This 2 part tutorial covers rotoscoping techniques and After Effects workflow.&lt;/blockquote&gt;
&lt;p&gt;mocha - rotoscoping workf...</description>
      <pubDate>Thu, 11 Feb 2010 11:35:34 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/65</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>The Cow gets Squeeze'd</title>
      <link>http://www.av3software.com/posts/show/64</link>
      <description>&lt;p&gt;So just as we started selling Sorenson, Creative Cow post the most wonderful review of Squeeze 6. You'd have thought someone paid them except everyone seems to love Squeeze 6.&lt;a href=&quot;http://library.creativecow.net/articles/hofmann_jerry/squeeze_6_rev.php&quot;&gt; Jerry Hofmann at the Creative Cow&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;&amp;quot;The most  dramatic upgrade for Squeeze in Sorenson Media&amp;rsquo;s history has happened. It&amp;rsquo;s  Squeeze 6. Being a user and fan of the software, Squeeze 6 is the best vers...</description>
      <pubDate>Fri, 05 Feb 2010 15:38:59 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/64</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>After Effects Newbie resources</title>
      <link>http://www.av3software.com/posts/show/63</link>
      <description>&lt;p&gt;Excellent post from Todd Kopriva on &lt;a href=&quot;http://blogs.adobe.com/toddkopriva/2010/01/getting-started-with-after-eff.html&quot;&gt;Getting Started with After Effects&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;I see evidence that a lot of people just dive into the deep end with After  Effects (and other creative software). I understand the temptation to get  straight to doing the cool stuff, but I always find myself guiding people back  to learning the basics first because--well, to stick with my metaphor--I want  peo...</description>
      <pubDate>Fri, 05 Feb 2010 15:27:52 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/63</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Technorati</title>
      <link>http://www.av3software.com/posts/show/62</link>
      <description>&lt;p&gt;&lt;span class=&quot;status&quot;&gt;WT6MP36U49CH&lt;/span&gt;&lt;/p&gt;</description>
      <pubDate>Wed, 03 Feb 2010 09:13:06 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/62</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Trapcode Particular-ly good</title>
      <link>http://www.av3software.com/posts/show/61</link>
      <description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div&gt;So Trapcode Particular from&amp;nbsp;Red Giant Software has become the most popular software plug-in for After Effects ever. Most recently winning the Toolfarm 2009 Plug-in of the year award, what is it that makes this product stand head and shoulders above the rest? Let&amp;rsquo;s have a look!&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;text-align: center;&quot;&gt;&lt;img width=&quot;400&quot; vspace=&quot;0&quot; hspace=&quot;0&quot; height=&quot;224&quot; border=&quot;0&quot; src=&quot;/system/uploads/Image/tcpart.jpg&quot; alt=&quot;Trapcode Particular&quot; /...</description>
      <pubDate>Wed, 03 Feb 2010 09:04:24 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/61</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Mac Installer for Red Giant Software</title>
      <link>http://www.av3software.com/posts/show/58</link>
      <description>&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img height=&quot;225&quot; border=&quot;0&quot; width=&quot;400&quot; src=&quot;http://www.redgiantsoftware.com/_assets/uploads/images/featured-pages/productUpdates-newsletter.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span id=&quot;redboldtext&quot;&gt;New Mac Installers&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Red Giant has rolled out new Mac installers for select products. The new installers make the installation process faster and easier.&lt;/p&gt;
&lt;p&gt;&lt;span id=&quot;redboldtext&quot;&gt;What's New&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Ability to install product o...</description>
      <pubDate>Mon, 25 Jan 2010 10:18:09 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/58</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Knoll 3D Flare (Beta): Free tools for 3D Lighting</title>
      <link>http://www.av3software.com/posts/show/55</link>
      <description>&lt;p&gt;Introducing Knoll 3D Flare (Beta), a new free set of tools that allows you to easily create Knoll Lens Flares in After Effects 3D space. This add-on for Knoll Light Factory (2.5) in After Effects includes fantastic features like Edge flare-ups, color linking, Z-depth intensity, and full 3D obscuration.&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;&lt;b&gt;3D Camera Aware: &lt;/b&gt;Link a lens flares to a 3D Light's XYZ position.&lt;/li&gt;
    &lt;li&gt;&lt;b&gt;Z-Depth:&lt;/b&gt; Distance of flare from camera affects flare's intensity.&lt;/li&gt;
    &lt;...</description>
      <pubDate>Thu, 14 Jan 2010 09:13:56 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/55</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>A Sneak peek into Adobe Photoshop CS5</title>
      <link>http://www.av3software.com/posts/show/54</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://cs5.org/?p=415&quot; target=&quot;_blank&quot;&gt;http://cs5.org/?p=415&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The video shows a selection of features that are being developed by &amp;lsquo;Photoshop Labs&amp;rsquo;, including Painter-style brushes, a new warp tool and more.&lt;/p&gt;</description>
      <pubDate>Thu, 14 Jan 2010 09:10:10 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/54</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Pixel Bender - create your own Adobe Plug-ins</title>
      <link>http://www.av3software.com/posts/show/53</link>
      <description>&lt;p&gt;&lt;img width=&quot;100&quot; height=&quot;100&quot; align=&quot;left&quot; src=&quot;http://www.adobe.com/devnet/images/160x160/pixel_bender.jpg&quot; alt=&quot;Adobe Pixel Bender&quot; /&gt;Pixel Bender has been around for quite some time now and Adobe has finally made it 'official', well its now got its own &lt;a href=&quot;http://www.adobe.com/devnet/pixelbender/&quot;&gt;Pixel Bender homepage&lt;/a&gt; on the Adobe site.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Kevin Goldsmith - Adobe engineering manager for the Pixel Bender development team seems quite pleased...&lt;/p&gt;
&lt;p&gt;&amp;nbsp;...</description>
      <pubDate>Tue, 12 Jan 2010 14:08:06 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/53</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Adobe does Avatar</title>
      <link>http://www.av3software.com/posts/show/52</link>
      <description>&lt;p&gt;Avatar - amazing ah? If the answer is 'yes', you might well want to take a look at the short video on Adobe's website on the making of Avatar - obviously using an &lt;a href=&quot;http://www.adobe.com/products/creativesuite/production/?promoid=FCACK&quot;&gt;Adobe workflow&lt;/a&gt;... Creative Suite 4&amp;nbsp; does the business.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <pubDate>Tue, 12 Jan 2010 13:03:30 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/52</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Photoshop PhotoMosaics</title>
      <link>http://www.av3software.com/posts/show/42</link>
      <description>&lt;p&gt;Really liked &lt;a href=&quot;http://csscreme.com/tutorials/photoshop-tutorials/photo_mosaic_in_photoshop&quot;&gt;this tutorial by Tyler Jordan (at CSS Creme)&lt;/a&gt;&amp;nbsp;that gives you a way to produce a photo mosiac using photoshop, very simply.&lt;/p&gt;
&lt;p&gt;Here's my version using the tutorial - this is of &lt;a href=&quot;http://www.english-heritage.org.uk/server.php?show=nav.16689&quot;&gt;Clun Castle in Shropshire&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img width=&quot;500&quot;  src=&quot;/system/uploads/Image/mosaic_photo_01.jpg&quot; alt=&quot;photo mosaic&quot; /&gt;&lt;/p&gt;
&lt;p&gt;...</description>
      <pubDate>Fri, 23 Oct 2009 16:27:15 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/42</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Aardman and Primary School Children to make new animation</title>
      <link>http://www.av3software.com/posts/show/43</link>
      <description>&lt;p&gt;Aardaman know for Wallace and Gromit (and lots more) are to make a new animation with Primary aged children I just read (bit late) at &lt;a href=&quot;http://www.independent.co.uk/arts-entertainment/films/news/animation-film-to-be-made-by-a-million-children-1805617.html&quot;&gt;the Independent&lt;/a&gt;:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;blockquote&gt;The British animation company is working with the Tate Gallery to produce the first Tate movie &amp;ndash; a 20-minute animated film drawn entirely by children aged between five and...</description>
      <pubDate>Fri, 23 Oct 2009 16:05:32 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/43</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Holomatrix - we can't wait!</title>
      <link>http://www.av3software.com/posts/show/41</link>
      <description>&lt;p&gt;We're very excited by the news that Aharon Rabinowitz and Dan Ebberts are producing a new plug-in, due to be released through Red Giant Software (where he is a marketing director). The plug-in, &lt;a href=&quot;http://allbetsareoff.com/2009/10/holomatrix-is-coming/&quot;&gt;Holomatrix&lt;/a&gt;, looks to be able to generate holographic effects and matrix style effects (hence the name D'oh). You can find out more from &lt;a href=&quot;http://www.motionworks.com.au/2009/10/unplugged-10-aharon-rabinowitz/&quot;&gt;John Dickinson'...</description>
      <pubDate>Fri, 23 Oct 2009 10:07:59 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/41</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>LightBox 3 Beta</title>
      <link>http://www.av3software.com/posts/show/40</link>
      <description>&lt;p&gt;Just been having a play with the Adobe Lightbox 3 Beta - looks like a excellent step in the right direction for Adobe.&lt;/p&gt;
&lt;p&gt;Anyone working with photographs should get a copy and have a play, especially if you have used previous version!&lt;/p&gt;
&lt;p&gt;Importing was an absolute doddle - just got Lightbox to review the harddrive and it imports them.&lt;/p&gt;
&lt;p&gt;Using the Develop functionality gives you a range of options for changing the exposure, colour, tone, sharpness etc and is veru simple and i...</description>
      <pubDate>Fri, 23 Oct 2009 09:54:27 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/40</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>The first step on a long road!...</title>
      <link>http://www.av3software.com/posts/show/26</link>
      <description>&lt;object width=&quot;400&quot; height=&quot;224&quot;&gt;
&lt;param value=&quot;true&quot; name=&quot;allowfullscreen&quot; /&gt;
&lt;param value=&quot;always&quot; name=&quot;allowscriptaccess&quot; /&gt;
&lt;param value=&quot;http://www.facebook.com/v/231510350190&quot; name=&quot;movie&quot; /&gt;&lt;embed width=&quot;400&quot; height=&quot;224&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; type=&quot;application/x-shockwave-flash&quot; src=&quot;http://www.facebook.com/v/231510350190&quot;&gt;&lt;/embed&gt;&lt;/object&gt;
&lt;div&gt;Hello!&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;My name is Adam Knight and I do the graphics and web design for AV3 S...</description>
      <pubDate>Wed, 30 Sep 2009 15:35:48 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/26</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Interview with Robert Sharp - President Digieffects</title>
      <link>http://www.av3software.com/posts/show/33</link>
      <description>&lt;p&gt;Fascinating&lt;a href=&quot;http://www.motionworks.com.au/2009/09/unplugged-7-digieffects/&quot;&gt; interview with Robert Sharp&lt;/a&gt;, conducted by John Dickinson (up at his &lt;a href=&quot;http://www.motionworks.com.au&quot;&gt;Motionworks&lt;/a&gt; site).&lt;/p&gt;
&lt;p&gt;Well worth a watch to understand where &lt;a href=&quot;http://www.av3software.com/search/add_filter/manufacturers/manufacturers/1900639714-digieffects&quot;&gt;Digieffects&lt;/a&gt; are coming from...&lt;/p&gt;
</description>
      <pubDate>Wed, 30 Sep 2009 15:34:17 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/33</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>May the force be with you...</title>
      <link>http://www.av3software.com/posts/show/31</link>
      <description>&lt;object width=&quot;400&quot; height=&quot;292&quot;&gt;
&lt;param value=&quot;true&quot; name=&quot;allowfullscreen&quot; /&gt;
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&lt;param value=&quot;http://www.facebook.com/v/260231275190&quot; name=&quot;movie&quot; /&gt;&lt;embed width=&quot;400&quot; height=&quot;292&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; type=&quot;application/x-shockwave-flash&quot; src=&quot;http://www.facebook.com/v/260231275190&quot;&gt;&lt;/embed&gt;&lt;/object&gt;
&lt;p&gt;Hello!&lt;/p&gt;
&lt;p&gt;The meteor strike was a little bit beyond me to be honest so I decided to have a go and try an...</description>
      <pubDate>Thu, 10 Sep 2009 09:16:55 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/31</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Great Boris BCC 6 Review</title>
      <link>http://www.av3software.com/posts/show/28</link>
      <description>&lt;p&gt;Great new &lt;a href=&quot;http://www.microfilmmaker.com/reviews/Issue46/BCC6_1.html&quot;&gt;Boris Continuum Complete review&lt;/a&gt; in &lt;a href=&quot;http://www.microfilmmaker.com&quot;&gt;Microfilmaker&lt;/a&gt; by &lt;a href=&quot;http://www.microfilmmaker.com/reviews/Issue44/nikc@myrender.com&quot;&gt;Nikc Miller&lt;/a&gt;&lt;nikc miller:=&quot;&quot;&gt;&lt;/nikc&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;em&gt;For the price, Boris delivers a ton of bang for the buck. While you get a ton of effects, it's really the amount of presets, ease of use, and functionality that take this whole suit...</description>
      <pubDate>Thu, 03 Sep 2009 10:28:39 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/28</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>What is the environmental cost of software?</title>
      <link>http://www.av3software.com/posts/show/25</link>
      <description>&lt;p&gt;For as long as I&amp;nbsp;can remember I&amp;nbsp;have always been very careful over how much paper I&amp;nbsp;use, usually avoiding printing if at all possible and printing 2 pages per sheet or double side printing when I&amp;nbsp;absolutely need to. I&amp;nbsp;also hate the way simple objects get packaged for sale, you know, the layers of plastic and cardboard that you can't get into; and I meticulously recycle everything I&amp;nbsp;can.&lt;/p&gt;
&lt;p&gt;Apart from this, I&amp;nbsp;have never seen myself as particularly gre...</description>
      <pubDate>Mon, 24 Aug 2009 16:14:32 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/25</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>RIP John Hughes</title>
      <link>http://www.av3software.com/posts/show/23</link>
      <description>&lt;p&gt;Terribly sad to see the news of the death of John Hughes, the prolific director of many films, most notably for me, Ferris Bueller's Day Off, The Breakfast Club and Planes, Trains &amp;amp; Automobiles, to name but a few.&lt;/p&gt;
&lt;p&gt;He certainly brightened my life with his films, which had that sense of humour that mostly felt real, which, considering it was the 80s is something to be said.&lt;/p&gt;
&lt;p&gt;He was only 59...&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://news.bbc.co.uk/1/hi/entertainment/8188778.stm&quot;&gt;http://new...</description>
      <pubDate>Fri, 07 Aug 2009 08:18:09 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/23</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Transformers - Editing takes a lot of guile...</title>
      <link>http://www.av3software.com/posts/show/21</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.postmagazine.com/ME2/dirmod.asp?sid=&amp;amp;nm=&amp;amp;type=Publishing&amp;amp;mod=Publications%3A%3AArticle&amp;amp;mid=8F3A7027421841978F18BE895F87F791&amp;amp;tier=4&amp;amp;id=F0806FCA365D4B35A0A515CEB9BCF352&quot;&gt;Post magazine &lt;/a&gt;has a great article on the special effects and editing of the new Transformers movie: Revenge of the fallen. Well worth a read:&lt;/p&gt;
&lt;blockquote&gt;For this film the editing team was outfitted with nine new Avid Media Composer  Nitris DX systems, cutting in DNxHD 36....</description>
      <pubDate>Fri, 07 Aug 2009 08:05:10 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/21</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Google Translates</title>
      <link>http://www.av3software.com/posts/show/20</link>
      <description>&lt;p&gt;We popped Google translate widget on the site last week. I'm told the French is passable, and the Spanish looks okay, but be very interested in knowing whether the translations into other languages is reasonable. &lt;/p&gt;
&lt;p&gt;If its complete goobledegook please let us know!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <pubDate>Thu, 06 Aug 2009 13:31:46 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/20</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Beautiful Commercials</title>
      <link>http://www.av3software.com/posts/show/19</link>
      <description>&lt;p&gt;Just reading through some interesting posts and saw this on &lt;a href=&quot;http://motionographer.com&quot;&gt;Motionographer&lt;/a&gt;, &lt;a href=&quot;http://motionographer.com/2009/08/05/virgin-backlot-by-ringan-ledwidge/&quot;&gt;by Lilian Domono&lt;/a&gt;:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.rattlingstick.com/ringan.html&quot;&gt;Virgin Backlot by Ringan Ledwidge&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.beam.tv/beamreel/GrdxYHqyhr&quot;&gt;&lt;img width=&quot;250&quot; height=&quot;137&quot; alt=&quot;Virgin Backlot by Ringan Ledwidge&quot; src=&quot;/system/uploads/Image/Virgin_b...</description>
      <pubDate>Wed, 05 Aug 2009 16:31:33 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/19</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Imagineer Contest</title>
      <link>http://www.av3software.com/posts/show/18</link>
      <description>&lt;p&gt;Well after news of Imagineer's August offer, a new point release for mocha and motor, and free training sessions at IBC, &lt;a href=&quot;http://www.imagineersystems.com/contest/&quot;&gt;Imagineer also annouce their 2nd Annual Video Contest&lt;/a&gt;! Busy people!&lt;/p&gt;
&lt;blockquote&gt;&lt;b&gt;Win free software! Create a video tutorial showcasing any Imagineer  product.&lt;/b&gt; &lt;b&gt;The winning video creator will receive over $7000 of Imagineer  software!&lt;/b&gt;&lt;/blockquote&gt;&lt;blockquote&gt;&lt;b&gt;
&lt;div&gt;The Imagineer Systems Video Tutor...</description>
      <pubDate>Tue, 04 Aug 2009 16:22:12 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/18</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Digital Anarchy Motion Graphics Plug-ins</title>
      <link>http://www.av3software.com/posts/show/15</link>
      <description>&lt;p&gt;&lt;a href=&quot;http://www.postmagazine.com&quot;&gt;Post Magazine&lt;/a&gt; reports from &lt;a href=&quot;http://www.siggraph.org/s2009/&quot;&gt;Siggraph 2009&lt;/a&gt;, that &lt;a href=&quot;http://www.digitalanarchy.com&quot;&gt;Digital Anarchy&lt;/a&gt; is &lt;a href=&quot;http://www.postmagazine.com/ME2/dirmod.asp?sid=&amp;amp;nm=&amp;amp;type=news&amp;amp;mod=News&amp;amp;mid=9A02E3B96F2A415ABC72CB5F516B4C10&amp;amp;tier=3&amp;amp;id=4CF4F543F0274FBCA8DB383219EB4234&quot;&gt;releasing two new plug-ins&lt;/a&gt; for After Effects and Final Cut pro:&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;blockquote&gt;The Beauty B...</description>
      <pubDate>Tue, 04 Aug 2009 08:56:27 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/15</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Technorati</title>
      <link>http://www.av3software.com/posts/show/13</link>
      <description>&lt;p&gt;rwsbkm4a3u&lt;/p&gt;</description>
      <pubDate>Mon, 03 Aug 2009 11:50:15 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/13</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Coremelt Complete</title>
      <link>http://www.av3software.com/posts/show/11</link>
      <description>&lt;p&gt;Coremelt Complete is an exciting set of tools, and excellent value given its price range. Not our thoughts but pretty much those of most reviewers.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Coremelt Complete V2.2 Demos &lt;/em&gt;&lt;/p&gt;
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      <pubDate>Mon, 03 Aug 2009 10:51:06 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/11</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Mocha - tracking not Choco-coffee?</title>
      <link>http://www.av3software.com/posts/show/2</link>
      <description>&lt;p&gt;I'm finding reading &lt;a href=&quot;http://digitalfilms.wordpress.com/about/&quot;&gt;OliverPeter's blog DigitalFilms&lt;/a&gt; a worthwhile pursuit. It gives me a good overview of subjects in a very informative way; clearly explaining as he goes through. He has written for a long time for &lt;a href=&quot;http://videography.com/&quot;&gt;Videography magazine&lt;/a&gt;, and it shows. His focus is Final Cut however the ideas are applicable across tools.&lt;/p&gt;
&lt;p&gt;In &amp;quot;&lt;a href=&quot;http://digitalfilms.wordpress.com/2009/07/19/a-little-...</description>
      <pubDate>Thu, 30 Jul 2009 12:27:47 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/2</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Welcome to the AV3 blog!</title>
      <link>http://www.av3software.com/posts/show/1</link>
      <description>&lt;p&gt;Its always difficult starting a conversation, so &amp;quot;Hello! How are you doing?&amp;quot;&lt;/p&gt;
&lt;p&gt;This is our first blog post from me, Paul, and its my job to look after AV3 website overall and do such things as marketing and tea making (very important job). We'll also hear from my colleagues to but I'll leave their introductions to them.&lt;/p&gt;
&lt;p&gt;I knew nothing about motion graphics and visual effects 6 months ago, so its been a steep learning curve trying to figure out what's what. I'm just ...</description>
      <pubDate>Wed, 29 Jul 2009 11:12:52 GMT</pubDate>
      <guid>http://www.av3software.com/posts/show/1</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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