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    <title>AV3 Software - Latest News </title>
    <link>http://www.av3software.com/av3</link>
    <pubDate>Thu, 10 May 2012 12:04:15 GMT</pubDate>
    <description>The latest news from your one stop shop for creative software and plug-ins.</description>
    <item>
      <title>Digieffects now ready for CS6</title>
      <link>http://www.av3software.com/news_articles/show/94-digieffects-now-ready-for-cs6</link>
      <description>CS6 has been announced and AV3 are ready!</description>
      <pubDate>Thu, 10 May 2012 12:04:15 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/94-digieffects-now-ready-for-cs6</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Up to 30% off all Red Giant products!</title>
      <link>http://www.av3software.com/news_articles/show/93-up-to-30-off-all-red-giant-products</link>
      <description>From 16th to 21st April&#160;AV3 Software will be offering 30% off all - yes that's ALL - Red Giant products.
</description>
      <pubDate>Mon, 16 Apr 2012 12:08:51 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/93-up-to-30-off-all-red-giant-products</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>ZBrush 4R3 from Pixologic...</title>
      <link>http://www.av3software.com/news_articles/show/92-zbrush-4r3-from-pixologic</link>
      <description>Pixologic are pleased to announce the release of ZBrush 4R3...</description>
      <pubDate>Wed, 29 Feb 2012 10:13:38 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/92-zbrush-4r3-from-pixologic</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>A Few Changes...</title>
      <link>http://www.av3software.com/news_articles/show/91-a-few-changes</link>
      <description>As some of the hawk-eyed amongst you may have noticed, there have been a few changes made to the AV3 home page. </description>
      <pubDate>Tue, 14 Feb 2012 14:18:59 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/91-a-few-changes</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Trapcode Form 2</title>
      <link>http://www.av3software.com/news_articles/show/90-trapcode-form-2</link>
      <description>Here's a nice little tutorial on getting started with Trapcode Form 2</description>
      <pubDate>Fri, 20 Jan 2012 13:59:26 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/90-trapcode-form-2</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>The name game : Digieffects Megasuite morphs into Digisuite v2.5.</title>
      <link>http://www.av3software.com/news_articles/show/89-the-name-game-digieffects-megasuite-morphs-into-digisuite-v25</link>
      <description>At AV3 we recently received correspondence from the guys at Digieffects letting us know about a name change. Within this industry, such a thing is not outside the realms of possibility, and we should not overlook the power of change to freshen things up nicely and bring new appeal. </description>
      <pubDate>Thu, 05 Jan 2012 10:35:27 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/89-the-name-game-digieffects-megasuite-morphs-into-digisuite-v25</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects 2.5 available NOW</title>
      <link>http://www.av3software.com/news_articles/show/88-digieffects-25-available-now</link>
      <description>Digieffects have announced the release of their new v2.5 product line up. </description>
      <pubDate>Mon, 12 Dec 2011 09:55:23 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/88-digieffects-25-available-now</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Soundbite Now Available for Final Cut Pro X and Premiere Pro CS5.5</title>
      <link>http://www.av3software.com/news_articles/show/87-boris-soundbite-now-available-for-final-cut-pro-x-and-premiere-pro-cs55</link>
      <description>Boris Soundbite v1.1 is now available for Final Cut Pro X and Premiere Pro CS5.5.</description>
      <pubDate>Fri, 09 Dec 2011 10:12:21 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/87-boris-soundbite-now-available-for-final-cut-pro-x-and-premiere-pro-cs55</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digital Film Tools release reFine</title>
      <link>http://www.av3software.com/news_articles/show/86-digital-film-tools-release-refine</link>
      <description>AV3 are pleased to announce the release of reFine by Digital Film Tools.</description>
      <pubDate>Wed, 07 Dec 2011 16:12:03 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/86-digital-film-tools-release-refine</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Effects Suite 10.0.1 adds CS5.5 support &amp; Knoll Light Factory update</title>
      <link>http://www.av3software.com/news_articles/show/85-effects-suite-1001-adds-cs55-support-knoll-light-factory-update</link>
      <description>Red Giant Software&#8216;s Effects Suite gives you creative freedom and your work a truly professional appeal. From volumetric light flares to a believable cartoon look, these are everyday tools for distinctive visual effects. </description>
      <pubDate>Tue, 29 Nov 2011 10:04:38 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/85-effects-suite-1001-adds-cs55-support-knoll-light-factory-update</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Avid Media Composer 6 - Boris Continuum Complete Unbundled</title>
      <link>http://www.av3software.com/news_articles/show/84-avid-media-composer-6---boris-continuum-complete-unbundled</link>
      <description>Hello to all!

Here&#8217;s some important news:

Boris Continuum Complete 8 AVX has been released. </description>
      <pubDate>Mon, 21 Nov 2011 12:27:19 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/84-avid-media-composer-6---boris-continuum-complete-unbundled</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects announces New Versions of Delirium, Damage &amp; Buena Depth Cue</title>
      <link>http://www.av3software.com/news_articles/show/83-digieffects-announces-new-versions-of-delirium-damage-buena-depth-cue</link>
      <description>New Versions Offer Native Support for FCP X, OS X Lion and Adobe CS5.5; New Installers Simplify Multi-Seat Deployment</description>
      <pubDate>Thu, 20 Oct 2011 12:50:47 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/83-digieffects-announces-new-versions-of-delirium-damage-buena-depth-cue</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Get for Final Cut Pro Update</title>
      <link>http://www.av3software.com/news_articles/show/82-get-for-final-cut-pro-update</link>
      <description>Important update on Get for Final Cut Pro...</description>
      <pubDate>Fri, 09 Sep 2011 15:16:07 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/82-get-for-final-cut-pro-update</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Update on Magic Bullet and OS X Lion</title>
      <link>http://www.av3software.com/news_articles/show/80-update-on-magic-bullet-and-os-x-lion</link>
      <description>Hey folks &#8211; We know you&#8217;ve been wondering what&#8217;s taking so long to update some of our plug-ins for OS X Lion. We&#8217;ve actually been hammering at it, and we wanted to give you an update: First off, All Trapcode Products work perfectly in OSX Lion. We&#8217;ve seen no problems, nor have any users reported problems to us.</description>
      <pubDate>Tue, 09 Aug 2011 08:36:27 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/80-update-on-magic-bullet-and-os-x-lion</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects offer Skew from Damage v2 a la carte</title>
      <link>http://www.av3software.com/news_articles/show/73-digieffects-offer-skew-from-damage-v2-a-la-carte</link>
      <description>Digieffects preserves their heritage of analog, modulated badness with Skew, as a stand alone product</description>
      <pubDate>Fri, 11 Feb 2011 17:30:28 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/73-digieffects-offer-skew-from-damage-v2-a-la-carte</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Continuum Complete 7 AE Wins DV Award of Excellence </title>
      <link>http://www.av3software.com/news_articles/show/72-boris-continuum-complete-7-ae-wins-dv-award-of-excellence</link>
      <description>&quot;One of the biggest advances this version makes is the recoding of all filters to take advantage of 64-bit operating systems and OpenGL acceleration&quot;</description>
      <pubDate>Wed, 09 Feb 2011 17:37:38 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/72-boris-continuum-complete-7-ae-wins-dv-award-of-excellence</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Red Giant Software Tutorials in French!</title>
      <link>http://www.av3software.com/news_articles/show/71-red-giant-software-tutorials-in-french</link>
      <description>Red Giant Software Tutos maintenant avec sous-titres fran&#231;ais.</description>
      <pubDate>Wed, 09 Feb 2011 16:35:48 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/71-red-giant-software-tutorials-in-french</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>zPlane Audio plugins : New to AV3 Software</title>
      <link>http://www.av3software.com/news_articles/show/70-zplane-audio-plugins-new-to-av3-software</link>
      <description>zPlane Audio plugins are now available including Vielklang, Elastique Pitch, PPMulator + for VST, AU &amp; RTAS.</description>
      <pubDate>Tue, 08 Feb 2011 16:00:31 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/70-zplane-audio-plugins-new-to-av3-software</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris AAF Transfer Version 2: New Avid to Final Cut Workflow</title>
      <link>http://www.av3software.com/news_articles/show/69-boris-aaf-transfer-version-2-new-avid-to-final-cut-workflow</link>
      <description>
Bidirectional Sequence Transfer Tool for Apple Final Cut Pro and Avid Editing and Finishing Systems </description>
      <pubDate>Thu, 03 Feb 2011 12:36:55 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/69-boris-aaf-transfer-version-2-new-avid-to-final-cut-workflow</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW: Telestream Products</title>
      <link>http://www.av3software.com/news_articles/show/68-new-telestream-products</link>
      <description>Telestream products are now available from AV3 Software</description>
      <pubDate>Tue, 25 Jan 2011 17:28:39 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/68-new-telestream-products</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects a la carte Menu</title>
      <link>http://www.av3software.com/news_articles/show/67-digieffects-a-la-carte-menu</link>
      <description>Fire, Visual Harmonizer and Hyper Harmonizer now available separately</description>
      <pubDate>Tue, 25 Jan 2011 17:05:51 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/67-digieffects-a-la-carte-menu</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digital Anarchy's Beauty Box wins best Video Plugin from videomaker.com</title>
      <link>http://www.av3software.com/news_articles/show/66-digital-anarchys-beauty-box-wins-best-video-plugin-from-videomakercom</link>
      <description>Congratulations to this year's winners of the videomaker.com best video plugin, Digital Anarchy's Beauty Box and the team who brought them to life! We are really happy to see them getting this seal of approval.</description>
      <pubDate>Mon, 10 Jan 2011 12:47:08 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/66-digital-anarchys-beauty-box-wins-best-video-plugin-from-videomakercom</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Imagineer Mocha Learning Centre</title>
      <link>http://www.av3software.com/news_articles/show/65-imagineer-mocha-learning-centre</link>
      <description>&quot;Learn mocha&quot; training with Steve Wright</description>
      <pubDate>Mon, 13 Dec 2010 10:49:53 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/65-imagineer-mocha-learning-centre</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>mocha AE v2.5</title>
      <link>http://www.av3software.com/news_articles/show/64-mocha-ae-v25</link>
      <description>Upgrade from CS4 to CS5 only $149</description>
      <pubDate>Mon, 13 Dec 2010 10:41:22 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/64-mocha-ae-v25</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Camera tracker &amp; Rolling Shutter Bundle Exclusive</title>
      <link>http://www.av3software.com/news_articles/show/63-camera-tracker-rolling-shutter-bundle-exclusive</link>
      <description>NEW Camera Tracker and Rolling Shutter Bundle for After Effects Special Offer from the Foundry</description>
      <pubDate>Wed, 01 Dec 2010 11:28:27 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/63-camera-tracker-rolling-shutter-bundle-exclusive</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Get Trapcode Suite 10 Special Upgrade for 20% off</title>
      <link>http://www.av3software.com/news_articles/show/61-get-trapcode-suite-10-special-upgrade-for-20-off</link>
      <description>If you own Particular 2.0 or any four Trapcode products, you can get the entire Trapcode Suite 10 for only $399 / &#163;267.64 / &#8364;400.72 . Regular price $499 / &#163;334.72 / &#8364;320.42.</description>
      <pubDate>Wed, 24 Nov 2010 10:08:54 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/61-get-trapcode-suite-10-special-upgrade-for-20-off</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Zaxwerks Updates Serpentine &amp; Reflector</title>
      <link>http://www.av3software.com/news_articles/show/60-zaxwerks-updates-serpentine-reflector</link>
      <description>CS5 Compatible versions of 3D Serpentine and 3D Reflector now available!</description>
      <pubDate>Mon, 01 Nov 2010 10:28:46 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/60-zaxwerks-updates-serpentine-reflector</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Red Giant Spooky Sale</title>
      <link>http://www.av3software.com/news_articles/show/59-red-giant-spooky-sale</link>
      <description>Halloween sale gives more than 50% off selected Red Giant products!</description>
      <pubDate>Wed, 27 Oct 2010 09:42:41 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/59-red-giant-spooky-sale</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects announces Delirium V2</title>
      <link>http://www.av3software.com/news_articles/show/58-digieffects-announces-delirium-v2</link>
      <description>Digieffects updates Delirium to include new effects and upgrades some old ones!</description>
      <pubDate>Mon, 25 Oct 2010 14:16:56 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/58-digieffects-announces-delirium-v2</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Final Effects 6 AE launched</title>
      <link>http://www.av3software.com/news_articles/show/56-final-effects-6-ae-launched</link>
      <description>FEC 6 AE launched with CS5 support and new features</description>
      <pubDate>Fri, 17 Sep 2010 11:28:23 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/56-final-effects-6-ae-launched</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Magic Bullet Suite 10</title>
      <link>http://www.av3software.com/news_articles/show/57-new-magic-bullet-suite-10</link>
      <description>Magic Bullet Suite 10 now available!</description>
      <pubDate>Wed, 15 Sep 2010 11:46:57 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/57-new-magic-bullet-suite-10</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>StageTools - now at AV3 Software</title>
      <link>http://www.av3software.com/news_articles/show/55-stagetools---now-at-av3-software</link>
      <description>StageTools products now available including MovingPicture, MovingParts &amp; MovingChart</description>
      <pubDate>Wed, 11 Aug 2010 16:33:02 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/55-stagetools---now-at-av3-software</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>50% off Boris 3D Objects </title>
      <link>http://www.av3software.com/news_articles/show/54-50-off-boris-3d-objects</link>
      <description>Boris 3D objects - now half price and Adobe CS5 compatible!</description>
      <pubDate>Wed, 28 Jul 2010 15:36:52 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/54-50-off-boris-3d-objects</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Colorista II</title>
      <link>http://www.av3software.com/news_articles/show/53-colorista-ii</link>
      <description>NEW Magic Bullet Colorista II - a powerful colour correction plugin for Final Cut Pro, After Effects and Premiere Pro</description>
      <pubDate>Wed, 28 Jul 2010 13:31:50 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/53-colorista-ii</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>30% off Red Giant this week</title>
      <link>http://www.av3software.com/news_articles/show/52-30-off-red-giant-this-week</link>
      <description>Trapcode, Magic Bullet and more all 30% off</description>
      <pubDate>Mon, 19 Jul 2010 08:49:57 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/52-30-off-red-giant-this-week</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>The Foundry Plugins come to AV3</title>
      <link>http://www.av3software.com/news_articles/show/51-the-foundry-plugins-come-to-av3</link>
      <description>Plugins from The Foundry are now available from AV3 Software</description>
      <pubDate>Wed, 07 Jul 2010 08:54:36 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/51-the-foundry-plugins-come-to-av3</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Edit Mule Workflow Plugins</title>
      <link>http://www.av3software.com/news_articles/show/50-edit-mule-workflow-plugins</link>
      <description>Final Cut Pro workflow plugins come to AV3 Software</description>
      <pubDate>Wed, 07 Jul 2010 08:54:23 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/50-edit-mule-workflow-plugins</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>20% off mocha v2</title>
      <link>http://www.av3software.com/news_articles/show/49-20-off-mocha-v2</link>
      <description>Save 20% throughout July  on mocha v2 (full version) and receive mocha shape plugins free!</description>
      <pubDate>Wed, 30 Jun 2010 11:07:13 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/49-20-off-mocha-v2</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Half Price on Boris AVX Upgrade</title>
      <link>http://www.av3software.com/news_articles/show/48-half-price-on-boris-avx-upgrade</link>
      <description>Upgrade to Boris Continuum Complete 6 AVX for half price and receive free upgrade to version 7 on release!</description>
      <pubDate>Wed, 30 Jun 2010 11:01:01 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/48-half-price-on-boris-avx-upgrade</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris launches Beat Reactor</title>
      <link>http://www.av3software.com/news_articles/show/47-boris-launches-beat-reactor</link>
      <description>Use audio to influence your animation!</description>
      <pubDate>Thu, 24 Jun 2010 12:13:31 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/47-boris-launches-beat-reactor</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>50% off Digieffects 64 bit plugins</title>
      <link>http://www.av3software.com/news_articles/show/45-50-off-digieffects-64-bit-plugins</link>
      <description>This week only 50% off Digieffects 64 bit plug-ins</description>
      <pubDate>Mon, 14 Jun 2010 16:06:05 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/45-50-off-digieffects-64-bit-plugins</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>mocha v2 is 30% faster</title>
      <link>http://www.av3software.com/news_articles/show/46-mocha-v2-is-30-faster</link>
      <description>greater than 30% tracking &amp; rendering performance level increases</description>
      <pubDate>Mon, 14 Jun 2010 11:06:37 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/46-mocha-v2-is-30-faster</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Automatic Duck Pro Import AE updated</title>
      <link>http://www.av3software.com/news_articles/show/44-automatic-duck-pro-import-ae-updated</link>
      <description>Pro Import to version 5 - support for Adobe CS5 &amp; better usability</description>
      <pubDate>Mon, 07 Jun 2010 08:41:29 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/44-automatic-duck-pro-import-ae-updated</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Website now Live</title>
      <link>http://www.av3software.com/news_articles/show/43-new-website-now-live</link>
      <description>New design, some new search and a few changes behind the scenes</description>
      <pubDate>Wed, 12 May 2010 23:07:13 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/43-new-website-now-live</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Red Giant Software - Adobe CS5 Compatibility</title>
      <link>http://www.av3software.com/news_articles/show/41-red-giant-software---adobe-cs5-compatibility</link>
      <description>Adobe announced CS5 versions of  Adobe&#174; After Effects&#174; and  Adobe Premiere&#174; Pro on April 12, 2010. The CS5 versions are 64-bit ONLY. What this means is that these programs only run in 64-bit mode on 64-bit operating systems, including Mac OS X 10.5 an 10.6, and Windows Vista 64-bit and Windows 7 64-bit.</description>
      <pubDate>Tue, 13 Apr 2010 18:37:36 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/41-red-giant-software---adobe-cs5-compatibility</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Red Giant Photoshop Plug-ins</title>
      <link>http://www.av3software.com/news_articles/show/40-red-giant-photoshop-plug-ins</link>
      <description>Red Giant Software introduces a new family of plug-in applications for Adobe Photoshop: Magic Bullet PhotoLooks and Knoll Light Factory for Photoshop. </description>
      <pubDate>Thu, 25 Mar 2010 15:14:17 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/40-red-giant-photoshop-plug-ins</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>50% off mokey</title>
      <link>http://www.av3software.com/news_articles/show/39-50-off-mokey</link>
      <description>Imagineer System's mokey: removal station discount in March</description>
      <pubDate>Wed, 03 Mar 2010 13:15:55 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/39-50-off-mokey</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Money off Sorenson Squeeze </title>
      <link>http://www.av3software.com/news_articles/show/38-money-off-sorenson-squeeze</link>
      <description>Squeeze 6 and Squeeze for Flash and upgrades receive a discount in March!</description>
      <pubDate>Wed, 03 Mar 2010 12:49:58 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/38-money-off-sorenson-squeeze</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>50% off Digieffects FreeForm AE</title>
      <link>http://www.av3software.com/news_articles/show/37-50-off-digieffects-freeform-ae</link>
      <description>Half-price Freeform AE this week at AV3 Software!</description>
      <pubDate>Mon, 22 Feb 2010 17:38:43 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/37-50-off-digieffects-freeform-ae</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Job Slate</title>
      <link>http://www.av3software.com/news_articles/show/36-boris-job-slate</link>
      <description>Automatically Create Commercial Slates Based on Data from the Ad-ID Advertising Identification System</description>
      <pubDate>Wed, 17 Feb 2010 16:57:07 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/36-boris-job-slate</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>GenArts and The Foundry announced today that they have entered into a strategic alliance.</title>
      <link>http://www.av3software.com/news_articles/show/35-genarts-and-the-foundry-announced-today-that-they-have-entered-into-a-strategic-alliance</link>
      <description>GenArts and The Foundry announced today that we have entered into a strategic alliance. There are three components to the alliance:</description>
      <pubDate>Wed, 17 Feb 2010 15:32:34 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/35-genarts-and-the-foundry-announced-today-that-they-have-entered-into-a-strategic-alliance</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Sorenson Squeeze 6 now available at AV3 Software</title>
      <link>http://www.av3software.com/news_articles/show/34-sorenson-squeeze-6-now-available-at-av3-software</link>
      <description>Imagine Pain Free Encoding and the First End-to-End Workflow Solution - Sorenson Squeeze 6 is the first total video workflow solution, personalized for video professionals. With Squeeze 6 you get a seamless workflow, faster encoding and industry-winning quality. NOW available from AV3 Software...</description>
      <pubDate>Thu, 04 Feb 2010 13:35:14 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/34-sorenson-squeeze-6-now-available-at-av3-software</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>CoreMelt releases Lock &amp; Load X - Now 12x faster than smoothcam!</title>
      <link>http://www.av3software.com/news_articles/show/33-coremelt-releases-lock-load-x---now-12x-faster-than-smoothcam</link>
      <description>CoreMelt today announced their latest update to the Lock &amp; Load video the worlds fastest stabilizer for Final Cut Pro. Now, up to 12 times faster than Smoothcam and with advanced features such as background analysis and multiple clip tracking, Lock &amp; Load X makes stabilization even easier! Lock &amp; Load X is a free update for Lock &amp; Load users. 

Purchase Lock &amp; Load X from AV3 Software discounted  for the next 2 weeks only!
</description>
      <pubDate>Mon, 01 Feb 2010 14:34:03 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/33-coremelt-releases-lock-load-x---now-12x-faster-than-smoothcam</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Adobe helps create Avatar, the biggest movie of all time!</title>
      <link>http://www.av3software.com/news_articles/show/32-adobe-helps-create-avatar-the-biggest-movie-of-all-time</link>
      <description>A video featuring Jon Landau, Producer of &quot;Avatar&quot;, describing how Adobe software was used throughout the production of the film.
</description>
      <pubDate>Thu, 28 Jan 2010 02:17:40 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/32-adobe-helps-create-avatar-the-biggest-movie-of-all-time</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>mocha case Study - Scorsese's Shutter Island</title>
      <link>http://www.av3software.com/news_articles/show/31-mocha-case-study---scorseses-shutter-island</link>
      <description>Veteran VFX supervisor of Hollywood block busters, Rob Legato recently finished Martin Scorsese's Shutter Island. Rob relied heavily on mocha during production.</description>
      <pubDate>Fri, 15 Jan 2010 15:43:03 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/31-mocha-case-study---scorseses-shutter-island</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Fx Factory New Version</title>
      <link>http://www.av3software.com/news_articles/show/30-fx-factory-new-version</link>
      <description>New version of Fx Factory released with new and updated plug-ins</description>
      <pubDate>Tue, 12 Jan 2010 10:31:24 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/30-fx-factory-new-version</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>It's snow joke...updated</title>
      <link>http://www.av3software.com/news_articles/show/29-its-snow-jokeupdated</link>
      <description>Back to normal now - even though snow's all around</description>
      <pubDate>Tue, 12 Jan 2010 10:20:22 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/29-its-snow-jokeupdated</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Seasons Greetings</title>
      <link>http://www.av3software.com/news_articles/show/28-seasons-greetings</link>
      <description>Best wishes from all of us at AV3 software</description>
      <pubDate>Thu, 24 Dec 2009 12:40:55 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/28-seasons-greetings</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Imagineer End of Year Sale</title>
      <link>http://www.av3software.com/news_articles/show/27-imagineer-end-of-year-sale</link>
      <description>Imagineer Closes 2009 with Huge Savings for Customers on its Entire Family of VFX Tools; Welcomes 2010 with Major New Product Releases</description>
      <pubDate>Tue, 08 Dec 2009 16:39:06 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/27-imagineer-end-of-year-sale</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Coremelt Complete V2 now at 2.3</title>
      <link>http://www.av3software.com/news_articles/show/25-coremelt-complete-v2-now-at-23</link>
      <description>Version 2.3 now available, including FIVE new plugins</description>
      <pubDate>Thu, 05 Nov 2009 13:23:56 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/25-coremelt-complete-v2-now-at-23</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>50% off Mocha for Final Cut &amp; Mocha Shape for FCP</title>
      <link>http://www.av3software.com/news_articles/show/26-50-off-mocha-for-final-cut-mocha-shape-for-fcp</link>
      <description>50% off Mocha for FCP, new Mocha Point releases &amp; New feature: RG Warp support</description>
      <pubDate>Thu, 05 Nov 2009 13:23:00 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/26-50-off-mocha-for-final-cut-mocha-shape-for-fcp</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Happy Diwali</title>
      <link>http://www.av3software.com/news_articles/show/24-happy-diwali</link>
      <description>To celebrate Diwali - the festival of lights we have an offer on light &amp; colour effects</description>
      <pubDate>Fri, 16 Oct 2009 15:38:38 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/24-happy-diwali</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Free Filter and New Tutorial</title>
      <link>http://www.av3software.com/news_articles/show/23-boris-free-filter-and-new-tutorial</link>
      <description>Free Boris Wiggle Edges filter for a limited time and new tutorial</description>
      <pubDate>Thu, 08 Oct 2009 16:08:27 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/23-boris-free-filter-and-new-tutorial</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects launch Aged Film Plug-in!</title>
      <link>http://www.av3software.com/news_articles/show/22-digieffects-launch-aged-film-plug-in</link>
      <description>Turn back the clock and with Aged Film you can show which era you set your shot!</description>
      <pubDate>Thu, 08 Oct 2009 10:59:38 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/22-digieffects-launch-aged-film-plug-in</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>BCC 6.0.5 AVX: Major Update for Avid Editing and Finishing Systems</title>
      <link>http://www.av3software.com/news_articles/show/21-bcc-605-avx-major-update-for-avid-editing-and-finishing-systems</link>
      <description>Boris Continuum Complete 6.0.5 AVX is a Free Update for Boris Continuum Complete 6.x AVX Users
</description>
      <pubDate>Thu, 01 Oct 2009 12:23:22 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/21-bcc-605-avx-major-update-for-avid-editing-and-finishing-systems</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>20% off Digieffects Plug-ins this week</title>
      <link>http://www.av3software.com/news_articles/show/20-20-off-digieffects-plug-ins-this-week</link>
      <description>Digieffects discounted this week 28 Sep to 5 Oct </description>
      <pubDate>Mon, 28 Sep 2009 16:36:23 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/20-20-off-digieffects-plug-ins-this-week</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Red Giant Sale 21-25 Sept</title>
      <link>http://www.av3software.com/news_articles/show/19-red-giant-sale-21-25-sept</link>
      <description>Up to 30% off Red Giant List Price on AV3 Software</description>
      <pubDate>Mon, 21 Sep 2009 08:22:27 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/19-red-giant-sale-21-25-sept</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>IOV Members Benefit</title>
      <link>http://www.av3software.com/news_articles/show/18-iov-members-benefit</link>
      <description>AV3 Software and the Institute of Videography announce new member benefit </description>
      <pubDate>Fri, 18 Sep 2009 09:39:42 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/18-iov-members-benefit</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Magic Bullet Mojo</title>
      <link>http://www.av3software.com/news_articles/show/17-new-magic-bullet-mojo</link>
      <description>Magic Bullet Mojo for that blockbuster look, now on sale! </description>
      <pubDate>Thu, 17 Sep 2009 15:24:35 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/17-new-magic-bullet-mojo</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Digieffects Launches Camera Mapper Plugin for After Effects</title>
      <link>http://www.av3software.com/news_articles/show/16-digieffects-launches-camera-mapper-plugin-for-after-effects</link>
      <description>NEW Digieffects Camera Mapper - now available from AV3 Software!</description>
      <pubDate>Thu, 10 Sep 2009 14:35:49 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/16-digieffects-launches-camera-mapper-plugin-for-after-effects</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Coremelt Lock and Load</title>
      <link>http://www.av3software.com/news_articles/show/15-new-coremelt-lock-and-load</link>
      <description>The fastest motion stabiliser for Final Cut Pro</description>
      <pubDate>Mon, 07 Sep 2009 10:05:51 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/15-new-coremelt-lock-and-load</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Boris Continuum Motion Tracker Unit Now Available</title>
      <link>http://www.av3software.com/news_articles/show/14-new-boris-continuum-motion-tracker-unit-now-available</link>
      <description>Motion Tracker, a Boris Continuum unit, is now available from AV3 Software!</description>
      <pubDate>Mon, 24 Aug 2009 16:10:30 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/14-new-boris-continuum-motion-tracker-unit-now-available</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Zaxwerks products now on AV3 Software</title>
      <link>http://www.av3software.com/news_articles/show/13-new-zaxwerks-products-now-on-av3-software</link>
      <description>Zaxwerks products now online for sale at AV3 Software</description>
      <pubDate>Thu, 06 Aug 2009 15:34:16 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/13-new-zaxwerks-products-now-on-av3-software</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris announce FCS 3 Compatibility</title>
      <link>http://www.av3software.com/news_articles/show/12-boris-announce-fcs-3-compatibility</link>
      <description>Boris announce that the entire Boris FX product line is available for the new Apple Final Cut Studio 3 release</description>
      <pubDate>Wed, 05 Aug 2009 12:52:45 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/12-boris-announce-fcs-3-compatibility</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Imagineer August offer &amp; update</title>
      <link>http://www.av3software.com/news_articles/show/11-imagineer-august-offer-update</link>
      <description>Purchase mocha (full version) &amp; receive free licenses of both mocha shape for After Effects &amp; Final Cut in August.</description>
      <pubDate>Tue, 04 Aug 2009 11:50:16 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/11-imagineer-august-offer-update</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Digimation Available from AV3 Now!</title>
      <link>http://www.av3software.com/news_articles/show/10-new-digimation-available-from-av3-now</link>
      <description>We are extremely excited to announce Digimations products, the world's leading provider of high-quality 3D content are now available from our site.</description>
      <pubDate>Thu, 30 Jul 2009 12:39:58 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/10-new-digimation-available-from-av3-now</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Digital Anarchy Products on AV3</title>
      <link>http://www.av3software.com/news_articles/show/9-new-digital-anarchy-products-on-av3</link>
      <description>We're delighted to announce we now have Digital Anarchy products on the site!</description>
      <pubDate>Wed, 29 Jul 2009 12:21:59 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/9-new-digital-anarchy-products-on-av3</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>NEW Boris Cartoon Looks </title>
      <link>http://www.av3software.com/news_articles/show/8-new-boris-cartoon-looks</link>
      <description>Boris FX has has released Boris Continuum Unit, Cartoon Look. It includes the Cartoon Look, Pencil Sketch, Charcoal Sketch, and Watercolor filters from Boris Continuum Complete 6.</description>
      <pubDate>Wed, 29 Jul 2009 09:51:04 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/8-new-boris-cartoon-looks</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Trapcode Particular 2 - New Crowd Tutorial</title>
      <link>http://www.av3software.com/news_articles/show/6-trapcode-particular-2---new-crowd-tutorial</link>
      <description>Take a look at the new Crowd Scene tutorial for Trapcode Particular 2</description>
      <pubDate>Wed, 29 Jul 2009 09:35:37 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/6-trapcode-particular-2---new-crowd-tutorial</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>New Boris Tutorial - Animated Text on a Path</title>
      <link>http://www.av3software.com/news_articles/show/7-new-boris-tutorial---animated-text-on-a-path</link>
      <description>See Boris FX new tutorial - Animated Text on a Path using BCC AE6 Extruded Text Filter</description>
      <pubDate>Wed, 22 Jul 2009 12:14:11 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/7-new-boris-tutorial---animated-text-on-a-path</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Imagineer Independence Day Celebration sale</title>
      <link>http://www.av3software.com/news_articles/show/5-imagineer-independence-day-celebration-sale</link>
      <description>
15% off Selected Imagineer Products

</description>
      <pubDate>Fri, 03 Jul 2009 16:03:14 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/5-imagineer-independence-day-celebration-sale</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Stu Maschwitz Joins Red Giant Software as Creative Director</title>
      <link>http://www.av3software.com/news_articles/show/3-stu-maschwitz-joins-red-giant-software-as-creative-director</link>
      <description>AV3 partner Red Giant Software is proud to announce that Stu Maschwitz is now the new Creative Director for Magic Bullet products.</description>
      <pubDate>Wed, 24 Jun 2009 12:42:23 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/3-stu-maschwitz-joins-red-giant-software-as-creative-director</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Boris Continuum Complete 6 AVX Now Available</title>
      <link>http://www.av3software.com/news_articles/show/4-boris-continuum-complete-6-avx-now-available</link>
      <description>Boris FX announced that Boris Continuum Complete 6 AVX (BCC 6 AVX) for Avid editing and finishing systems is now available. </description>
      <pubDate>Tue, 23 Jun 2009 20:02:18 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/4-boris-continuum-complete-6-avx-now-available</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
    </item>
    <item>
      <title>Welcome to AV3 Software!</title>
      <link>http://www.av3software.com/news_articles/show/2-welcome-to-av3-software</link>
      <description>Now in live Beta, selling creative software and plug-ins via download and electronic licensing.
</description>
      <pubDate>Thu, 18 Jun 2009 09:41:21 GMT</pubDate>
      <guid>http://www.av3software.com/news_articles/show/2-welcome-to-av3-software</guid>
      <author>AV3 Software &amp; Plug-in's Team</author>
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